Hootsuite

Hootsuite Insights (AI for social media analytics)

Hootsuite Insights (AI for social media analytics)

Overview

AI-driven analytics for social media management

Features

.AI-powered social media analytics
.Sentiment analysis and audience insights
.Social listening (mentions, topics, brands)
.Cross-network analytics (Facebook, Instagram, TikTok, LinkedIn, Twitter)
.Best time to post recommendations
.Competitive benchmarking
.AI content generator
.Custom and premade report templates
.Ads analytics
.Automated engagement and workflow scheduling

Plans & Pricing

.Professional: $99/month
.Team: $249/month
.Enterprise: Custom pricing
.30-day free trial
.No free forever tier

Pros & Cons

.Pros:
1. Advanced social listening tools
2. Comprehensive cross-platform analytics
3. Campaign analytics and ad ROI
4. Sentiment analysis and topic discovery
5. AI-powered content assistant for posts
6. Easy-to-use reporting dashboard
7. Good scheduling tools
8. Large integration ecosystem
9. Bulk scheduling
10. Collaboration features
Cons:
1. Pricey for individuals and small teams
2. Some advanced features only in Enterprise
3. Social listening could use more filters
4. Limited LinkedIn analytics
5. Learning curve for deep analytics
6. Dashboard can feel overwhelming
7. Basic training could be improved
8. More robust historical data in top tier
9. Occasional reporting delays
10. No free forever plan
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