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    Mailchimp

    Mailchimp (Email marketing platform for campaigns, automation, and audience management)

    Mailchimp (Email marketing platform for campaigns, automation, and audience management)

    Overview

    Mailchimp is an all-in-one marketing platform focused on email campaigns, audience segmentation, and automation workflows. It includes landing pages, ads, and analytics. Free for up to 500 contacts, with paid plans starting at $13/month.

    Features

    Features:

    Drag-and-drop email builder

    Audience segmentation and tags

    Automation journeys and triggers

    A/B testing for campaigns

    Integrated e-commerce tools

    Detailed performance analytics

    Social media ad management

    Customer support chat

    Plans & Pricing

    Free: Up to 500 contacts

    Essentials: $13/month

    Standard: $20/month

    Premium: $350/month

    Custom Enterprise: Pricing upon request

    Pros & Cons

    Pros:

    User-friendly for beginners.

    Generous free tier.

    Beautiful templates and designs.

    Good automation features.

    Integrates with many platforms.

    Cons:

    Free plan limits advanced automation.

    Pricing jumps with contact growth.

    Analytics can be overwhelming.

    Limited customization in lower plans.

    Occasional deliverability issues.
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